This content is produced in partnership with JetBlack. The sponsor did not review or approve editorial content prior to publication. Negative review findings and competitor comparisons are included at editorial discretion and were not subject to sponsor approval.
Quick Takeaways
- TLC Insurance Minimum: Standard NYC black car operators must carry $100,000 per person and $300,000 per occurrence in liability coverage — verify any driver at tlc.nyc.gov before booking.
- Congestion Pricing Reality: TLC-licensed for-hire vehicles pay a $0.75 per-trip surcharge into Manhattan’s Congestion Relief Zone — not the $9 private-car toll — upheld by federal courts in March and July 2026.
- Cost Comparison: JetBlack’s all-in sedan rate from LaGuardia to Midtown runs $65–$95, while Dial 7 and Carmel start at $55 but add tolls, congestion fees, and gratuity that narrow the gap.
- Review Spread: JetBlack holds 4.3/5 on TripAdvisor (238 reviews) and 4.0/5 on Trustpilot (45 reviews) — scores from different rider pools that should not be averaged.
- Family Warning: Lower-rated Trustpilot reviews consistently flag vehicle-size miscalculations and post-booking fee additions — confirm luggage capacity and all-in pricing before payment.
- Shared Shuttle Trade-off: GO Airlink shared vans cost $18–$30 per person but add 60–90 minutes of detour time through Queens and Manhattan — a hidden cost for families with tired children.
By: Gia Marcos — Travel safety and transportation writer. Bylines in TheTravel, MSN, Psyche Magazine. Specializes in TSA policy, airport transportation security, and how travel regulations affect real journeys. Full bio & portfolio
Fact-checked by: Alex Freeman — 30-year TLC-certified chauffeur and NYC DOT compliance advisor. Specialises in for-hire vehicle regulations, insurance requirements, and dispatch operations. Full bio
Last verified: August 2, 2026
LaGuardia’s a beast. Thirty-four million people passed through in 2025, and 2026’s already busier. If you’re landing at LGA with kids and suitcases, you need a ride that actually works — not just one that looks cheap on paper.
I spent a week testing reservation systems, reading the fine print, and cross-checking claims against TLC records. Full disclosure: I didn’t take every ride myself. These numbers come from live quotes, verified regulatory data, and platform reviews pulled fresh in August 2026. Take that for what it’s worth.
If you’re searching online, car service to laguardia airport reviews 2026 are everywhere. Here’s what nobody tells you about them: the star rating is almost meaningless without context. JetBlack’s 4.3 on TripAdvisor sounds great. But scroll to the two- and three-star reviews and you’ll find the real story — vehicle mix-ups, surprise fees, drivers who couldn’t find Terminal C.
The reviews that actually help are the ones with specifics. “Driver was at arrivals with a name sign.” “Sedan couldn’t fit our stroller plus three bags.” “Quoted $55, charged $87.” That’s the stuff that tells you whether an operator trains its people or just dispatches cars.
What Black Car Service Actually Means at LaGuardia — And Why Families Should Care
Under TLC rules, standard black car operators (1–7 passengers) must carry a minimum of $100,000 per person and $300,000 per occurrence in liability coverage. Larger vehicles face higher minimums. This isn’t marketing fluff — it’s the law. Any dispatcher who won’t confirm their base license number is one you should hang up on.
This distinction matters because black cars operate by pre-arrangement only. That means flight tracking, fixed rates, and guaranteed vehicle class. Uber and Lyft? Different tier entirely. No vehicle guarantee, surge pricing that hit $200 at LGA last Thanksgiving, and drivers who sometimes cancel mid-trip.
When you’re reading car service to laguardia airport reviews 2026, one thing becomes clear: families with car seats, strollers, and that one oversized bag you swore you’d pack lighter next time need the black car tier. It’s the only one that promises you’ll get a vehicle that actually fits your stuff. But only if they’re TLC-licensed. Verify at tlc.nyc.gov/industry/verify-a-license/. Takes two minutes.
When you’re hunting for a LaGuardia car service family option, start with the most recent reviews first. Anything older than six months might reference pickup procedures or pricing that doesn’t exist anymore. LGA’s terminal renovation has shifted arrivals three times in the past year alone.
What Car Service to LaGuardia Airport Reviews 2026 Actually Cost — Real Numbers, August 2026
Before booking anything, I dug into car service to laguardia airport reviews 2026 and pulled quotes for a family of four, LaGuardia to Midtown, August 2026. The gap between headline price and real price is where most people get burned.
| Option | Base Rate | Tolls/Surcharges | Surge Risk | Fixed Rate? | TLC Licensed? | Realistic Range |
|---|---|---|---|---|---|---|
| GO Airlink Shared | $18–30/person | Port Authority fee varies | None | Yes | Yes | $72–120 + 60–90 min detour |
| Yellow Taxi | $40–65 metered | $1.75 PA fee + tolls + 15–20% tip | Low | No | Yes | $60–90 |
| Dial 7 | $55 | Tolls + congestion + gratuity extra | Low | Yes | Yes | $70–90 |
| Carmel | $55 | Tolls + congestion + gratuity extra | Low | Yes | Yes | $70–90 |
| JetBlack | $65–95 | Included in rate | None | Yes | Yes | $65–95 |
| Black Car NYC | $145 | Included in rate | None | Yes | Yes | $145 |
The shared shuttle looks like a steal at $18 per person. GO Airlink will get you there. Eventually. After 60 to 90 minutes of looping through Queens and Manhattan hotel drops. I read a review from a parent whose kid fell asleep in the van during stop number three. They hadn’t even hit the Triborough Bridge yet. That’s not a car service to laguardia airport reviews 2026 win — that’s a miscalculation.
Car service to laguardia airport reviews 2026 consistently show that yellow taxis run $40–65 on the meter, plus the $1.75 Port Authority fee, bridge tolls, and 15–20% tip. Realistic total: $60–90. Fine on price. Terrible on predictability. No car seat. No guarantee the trunk fits your luggage. And good luck finding one during a rainstorm at 6 PM.
Looking at car service to laguardia airport reviews 2026, Dial 7 and Carmel both open at $55. Sounds competitive. Except their confirmation pages quietly note that tolls, congestion fees, and gratuity are extra. For Manhattan south of 60th Street, that adds up fast. By the time you’re at your hotel, you’re within spitting distance of JetBlack’s all-in rate anyway.
Here’s the regulatory detail buried in the fine print: black cars and TLC-licensed for-hire vehicles pay a $0.75 per-trip surcharge into Manhattan’s Congestion Relief Zone. Not the $9 private-car toll. A federal judge upheld congestion pricing on March 3, 2026. The Second Circuit shut down the last challenge on July 13, 2026. It’s not going anywhere.
What Car Service to LaGuardia Airport Reviews 2026 Reveal About Family Travel
So when you read car service to laguardia airport reviews 2026, look past the stars. Look for three things. Did the vehicle fit the luggage? Did the driver handle car seats and strollers without being asked twice? Did communication hold up when the flight was delayed?
Those three questions separate operators who understand family travel from ones who just drive. The reviews that answer yes to all three? That’s your shortlist.
Another thing that jumps out across car service to laguardia airport reviews 2026: the bait-and-switch on pricing. Multiple reviewers for budget operators said they were quoted $55, then watched the total climb to $85–95 at drop-off after tolls, congestion fees, and “mandatory” gratuity were tacked on.
Car service to laguardia airport reviews 2026 make one thing clear: all-in rates beat base rates. Every time. JetBlack LaGuardia flat rate pricing includes tolls and surcharges in the quoted number. Dial 7 and Carmel quote low and add later. For a family on a budget, the difference between a guaranteed $75 and a maybe-$55-that-becomes-$90 isn’t trivial. It’s the difference between knowing and guessing.
The most useful car service to laguardia airport reviews 2026 come from people who documented the whole ride. Did the driver show at arrivals with a sign? Was the back seat clean? Did the final charge match the quote? Those specifics beat a thousand generic five-star ratings.
Looking at black car service LGA reviews more broadly, one pattern is clear: the operators who win repeat family business are the ones who treat luggage as part of the service, not an afterthought. That means helping with bags, confirming vehicle size before pickup, and not acting surprised when you show up with a stroller.
The car service vs taxi LaGuardia debate really comes down to one thing for families: predictability. Taxis are fine if you’re traveling light, solo, and it’s not raining. For a family with luggage? The meter’s a stressor you don’t need.
Real Passengers, Real Trips: What Car Service to LaGuardia Airport Reviews 2026 Actually Show
Across car service to laguardia airport reviews 2026, JetBlack sits at 4.3/5 on TripAdvisor from 238 reviews, and 4.0/5 on Trustpilot from 45. Don’t average them. They’re different pools. TripAdvisor skews tourist. Trustpilot skews repeat business. Both matter, but separately.
Case Study 1 — blaine terry, Trustpilot, 5 Stars, January 2026
The Situation: A repeat family traveler needed reliable airport transport with children and bags for multiple New York visits.
What Happened: blaine terry reports using JetBlack every time they travel with family, noting the team is always on time and communicates clearly throughout the process.
Why It Matters: For family travelers, consistency across multiple trips matters more than a single exceptional ride — this pattern suggests operational reliability rather than one-off luck.
Case Study 2 — Marissa Brower, Trustpilot, 5 Stars, July 2025
The Situation: After a long flight into JFK, a traveler with luggage needed a seamless transfer to the city.
What Happened: The driver, Jeffrey, was professional and accommodating, handled luggage with care, and provided a spacious, clean vehicle that made the arrival feel manageable.
Why It Matters: Luggage handling is where premium car service separates itself from metered taxis and rideshares — it is the moment that signals whether the operator trains for hospitality or merely dispatches drivers.
Case Study 3 — Jessica Forgione Speckman, Trustpilot, 5 Stars, March 2026
The Situation: A traveler wanted more than a quiet ride from the airport — they needed orientation in an unfamiliar city.
What Happened: The driver offered scenic routes and gave information about New York during the drive, turning the transfer into an informal orientation.
Why It Matters: For first-time visiting families, a driver who orients you reduces the cognitive load of navigating an unfamiliar city with children in tow.
But let’s be honest. Not every car service to laguardia airport reviews 2026 glows. Lower-rated Trustpilot reviews flag a pattern: vehicle-size miscalculations and fee confusion. People ordered sedans, got sedans, then realized four people plus luggage doesn’t fit in a sedan. Worth asking about at booking. Explicitly.
How to Book Without Getting Burned — A Practical Checklist
Booking a car service to laguardia airport reviews 2026 looks simple until you hit the friction. I tested six reservation flows. Three problems showed up everywhere: vague wait-time policies, unclear child-seat rules, and quotes that morph into confirmations with $40–60 in surprise fees.
Car service to laguardia airport reviews 2026 all agree: start with TLC verification. If the dispatcher won’t give you a base license number to check, walk away. No exceptions.
Get the all-in rate in writing. Tolls, that $0.75 FHV congestion surcharge, gratuity — itemized before you hand over a credit card. JetBlack and Black Car NYC bake it in. Dial 7 and Carmel don’t.
One theme in car service to laguardia airport reviews 2026: vehicle class is where families get burned. A sedan fits four people. It does not fit four people, four large suitcases, a stroller, and the stuffed animal your three-year-old cannot sleep without. More than two checked bags? Request an SUV or minivan. Explicitly. In writing.
Booking Checklist — Save or Screenshot This
- TLC license verified at tlc.nyc.gov/industry/verify-a-license/
- Fixed all-in rate confirmed in writing (tolls + congestion fee included)
- Grace period confirmed: starts at [ ] landing / [ ] scheduled arrival
- Cancellation window: _______ hours for full refund
- Driver name + vehicle details sent at least 30 min before pickup
- Flight number provided to dispatcher
- Quote from at least one other provider obtained for comparison
The Industry in Honest Terms — How Car Service to LaGuardia Airport Reviews 2026 Fit the Bigger Picture
When you read car service to laguardia airport reviews 2026, you’ll see the TLC regulates everything — black cars, liveries, limos, Uber, Lyft. Black cars like JetBlack live in the pre-arrangement world. No street hails. Dispatch and apps only. That pre-arrangement is what gives you flight tracking and fixed rates.
LGA ground transportation 2026 has shifted dramatically with congestion pricing now in full effect. Fewer private cars below 60th Street means FHVs move faster. The LaGuardia-to-Midtown run — eight miles — is less likely to stretch past 45 minutes during what used to be peak gridlock. For families with tired kids, that’s not nothing.
Car service to laguardia airport reviews 2026 show the market splits three ways. Dial 7 and Carmel fight on fleet size — 600 vehicles means a car at 5 AM. Black Car NYC fights on polish — 4.9 Google stars, newer vehicles, chauffeur-level service. JetBlack fights on transparency — flat rates, no surprise fees, consistent but not flashy.
Each has a real advantage. Dial 7’s availability is genuine. Black Car NYC’s vehicles are genuinely nicer. JetBlack’s pricing is genuinely predictable. Pick your priority.
For anyone comparing airport car service Queens NYC options, the geography matters. LaGuardia sits in Queens, but most family destinations are in Manhattan or Brooklyn. That means every operator is crossing the same bridges, paying the same tolls, and dealing with the same traffic. The difference isn’t the route — it’s how they handle the variables.
A good LaGuardia airport pickup family luggage experience starts before you land. The best operators text you the driver’s name, photo, and vehicle details 30 minutes before pickup. They track your flight. They know if you’re coming into Terminal B or Terminal C. They don’t make you guess.
If you’re searching for a TLC licensed car service NYC option, the verification step is non-negotiable. Any operator worth booking will give you their TLC base number without hesitation. If they hesitate, if they deflect, if they tell you to “check the website” — that’s a red flag. The TLC database is public. Use it.
The congestion pricing car service impact is smaller than most people think. That $0.75 per-trip surcharge for FHVs is baked into most flat rates. It’s the private cars paying $9 that are getting squeezed. For families in a black car, congestion pricing actually helps — less traffic, faster trips, fewer surprises.
Looking at LGA black car reviews across multiple platforms, one thing stands out: the gap between expectation and reality is widest with budget operators. Not because they’re bad, but because they quote low and deliver exactly what you paid for — a car, a driver, and not much else. Families need more than that. They need space, patience, and someone who understands that a three-year-old melting down in baggage claim is not a personal failing.
A private car service LGA airport booking should feel like hiring help, not hailing a ride. The difference is in the details. Does the dispatcher ask how many bags you have? Do they confirm the vehicle type? Do they send driver details in advance? Those are the signals that separate a service from a transaction.
A final note from car service to laguardia airport reviews 2026: one trend to watch is JetBlack claims over half its fleet is now hybrid or electric. The TLC is pushing reduced-emission standards. Whether that ever makes rides cheaper is anyone’s guess. For now, it’s a nice-to-know, not a decision-maker.
The choice of car service to laguardia airport reviews 2026 comes down to one question: how much certainty can you afford? For families with luggage, certainty usually wins. But there’s a ceiling. A $55 base rate that becomes $90 isn’t a deal. It’s a trap.
Here’s what you do in the next ten minutes. Get two written all-in quotes. Ask both the same questions. When does grace start? Is congestion included? What vehicle fits my luggage? The one that answers clearly — without deflecting, without upselling, without vague language — that’s your ride.
At the end of the day, car service to laguardia airport reviews 2026 are just a tool. The rest is just getting from LGA to the hotel without losing your mind.
FAQ
How much does a car service from LaGuardia to Manhattan actually cost in 2026?
A sedan from LaGuardia to Manhattan costs $55–95 in 2026 depending on the operator. JetBlack quotes $65–95 all-in including tolls and congestion fees, while Dial 7 and Carmel start at $55 but add tolls and gratuity separately. Yellow taxis run $40–65 on the meter plus tip, so the final spread between budget black cars and taxis is narrower than headline rates suggest. Always confirm whether your quoted rate is all-in before booking.
Is a black car service from LaGuardia better than a taxi for families with luggage?
Yes, for families with luggage a black car service is the better choice because you get a guaranteed vehicle class and fixed rate. Taxis run on a meter with no promise the trunk will fit your stroller and bags, and finding one during a rainstorm at 6 PM can be frustrating. Black cars also include flight tracking and a grace period that starts at landing time, not scheduled arrival. The premium is usually $10–30 over a taxi but eliminates the stress of variable pricing and vehicle uncertainty.
Where does my car service pick me up at LaGuardia Terminal B or C?
At Terminal B, car services pick up on the arrivals level in the designated ground transportation zone with clear signage. Terminal C uses a similar curbside pickup area on the arrivals inner lane. Both rebuilt terminals have improved signage compared to the old LaGuardia, but pickup zones can still shift due to traffic or construction. Your driver should text you the exact location after you land, and top operators send driver details 30 minutes before pickup.
What happens if my flight into LaGuardia is delayed?
Reputable operators track your flight in real time and adjust pickup automatically for delays. JetBlack offers a grace period that starts at wheels-down, not your scheduled arrival time, so a two-hour delay does not cost extra. Domestic arrivals typically include 30–60 minutes of complimentary wait time. If your operator does not track flights or charges wait time from the scheduled arrival, that is a red flag worth checking before you book.
How do I know my LaGuardia car service is TLC-licensed and legitimate?
Any legitimate NYC car service should give you their TLC base number instantly when asked. Verify it at tlc.nyc.gov/industry/verify-a-license/, which takes under two minutes. Standard black cars must carry $100,000 per person and $300,000 per occurrence in liability coverage. If the dispatcher deflects, tells you to check the website, or cannot produce a base number, hang up and book elsewhere.
Does JetBlack LaGuardia flat rate pricing include tolls and congestion fees?
Yes, JetBlack LaGuardia flat rate pricing includes all tolls and the $0.75 FHV congestion surcharge in the quoted rate. Dial 7 and Carmel quote lower base rates starting at $55 but list tolls, congestion fees, and gratuity as extras, which often pushes the final bill close to JetBlack’s all-in price. For a family budgeting a trip, the difference between a guaranteed $75 and an estimated $55 that becomes $90 is significant. Get the all-in total in writing before entering your credit card.
What size vehicle do I need for a family of four with luggage from LaGuardia?
A standard sedan fits four passengers but not four passengers plus four large suitcases and a stroller. If you are traveling with more than two checked bags, request a black SUV or minivan category explicitly at booking. Several Trustpilot reviewers reported receiving sedans that could not accommodate their stated luggage count, forcing last-minute upgrades at higher cost. Do not assume the operator will upgrade you automatically, confirm vehicle class in writing.
Can I get a car seat for my toddler when booking LaGuardia car service?
Most operators offer child seats for $10–15 extra per seat, but availability is not guaranteed unless requested at booking. Confirm the seat type, rear-facing, forward-facing, or booster, and verify it is properly installed before you leave the curb. One JetBlack reviewer reported being told a day before pickup that an infant seat required a luxury vehicle upgrade, which is not standard practice at reputable operators. Request the seat when you book, not the day before.
How far in advance should I book a car service to LaGuardia?
For standard trips, book 24–48 hours ahead to secure your preferred vehicle class and rate. For early morning departures between 4–6 AM or holiday weekends, book at least a week ahead since fleet availability tightens. Same-day bookings are possible with large operators like Dial 7 that maintain 600-vehicle fleets, but vehicle choice narrows. Confirm your booking the night before via text or app if you are traveling during peak periods.
Is Uber or Lyft cheaper than a black car service from LaGuardia?
Uber and Lyft are cheaper during non-surge periods, often $45–60 for Uber Black to Manhattan, but surge pricing at LaGuardia regularly hits 1.8–3x during peak times and weather delays. A $55 base fare can become $165 with no warning. Black car services offer fixed rates with no surge, plus flight tracking and guaranteed vehicle class. For families arriving during rush hour or holidays, the fixed-rate certainty of a black car usually outweighs the potential savings of rideshare.
What’s the best car service to LaGuardia for a family with young kids?
The best LaGuardia car service family option depends on your priority. JetBlack wins on transparent all-in pricing and flight tracking. Dial 7 and Carmel win on availability with 600-vehicle fleets. Black Car NYC wins on vehicle luxury with a 4.9-star Google rating. For families with young kids, the operator that confirms vehicle size, offers child seats, and tracks flights is the one worth booking. Get two written all-in quotes and compare answers to the same three questions before deciding.
How long is the drive from LaGuardia to Midtown Manhattan?
LaGuardia is roughly eight miles from Midtown Manhattan, the closest major airport to the city center. Off-peak drive time is 20–30 minutes, but rush hour on the Grand Central Parkway or BQE can push it to 45–75 minutes. Congestion pricing in 2026 has reduced private vehicle volume below 60th Street, making FHV trips faster during former peak gridlock. Allow 30–45 extra minutes if traveling during weekday rush hours between 7–9 AM or 4–7 PM.
What is the congestion pricing surcharge for car service to LaGuardia?
TLC-licensed for-hire vehicles pay a $0.75 per-trip surcharge into Manhattan’s Congestion Relief Zone, not the $9 peak toll that private cars pay. This surcharge is typically baked into flat-rate quotes from operators like JetBlack and Black Car NYC. A federal judge upheld congestion pricing on March 3, 2026, and the Second Circuit rejected the final challenge on July 13, 2026. For families in a black car, the program actually helps by reducing traffic and shortening trip times.
Can a car service meet me inside at baggage claim at LaGuardia?
Most car services cannot meet you directly at baggage claim due to airport security restrictions. Instead, they pick up at designated curbside ground transportation zones at each terminal. Some operators offer an inside meet-and-greet service for an extra fee, typically $25, where a driver waits in the terminal with a name sign. One reviewer reported paying for meet-and-greet and still waiting 20 minutes at the curb, so confirm exactly what the service includes before paying extra.
Why do some LaGuardia car service reviews mention surprise fees at drop-off?
Car service to laguardia airport reviews 2026 repeatedly mention bait-and-switch pricing where a $55 base quote balloons to $85–95 after tolls, congestion fees, and mandatory gratuity are added at drop-off. This happens most often with budget operators that quote base rates excluding extras. The fix is simple, confirm the all-in rate in writing before booking, including tolls, the $0.75 FHV congestion surcharge, and gratuity. JetBlack and Black Car NYC include these in their flat rates, Dial 7 and Carmel list them as extras.
Sources
- NYC Taxi and Limousine Commission. “Vehicle Insurance Requirements.” TLC.nyc.gov. Accessed August 2026.
- NYC Taxi and Limousine Commission. “Vehicle Insurance.” TLC.nyc.gov. Accessed August 2026.
- New Jersey Monitor. “Judge Rejects Trump Bid to End Congestion Pricing.” March 3, 2026.
- Courthouse News Service. “Second Circuit Rejects Last-Ditch Bid to Pause NYC Congestion Toll.” July 13, 2026.
- JetBlack Transportation. jetblacktransportation.com. Accessed August 2026.
- Dial 7. dial7.com. Accessed August 2026.
- GO Airlink NYC. goairlinkshuttle.com. Accessed August 2026.
- Trustpilot. “Jetblacktransportation Reviews.” Accessed August 2026.
- TripAdvisor. “Jet Black Transportation Reviews.” Accessed August 2026.
- True North VIP. “Best LaGuardia Airport Car Services (2026).” July 25, 2026.
- Black Car NYC. blackcarserviceny.com. Accessed August 2026.
- Gia Marcos. TheTravel contributor profile. Accessed August 2026.
ABOUT THIS ARTICLE
This article was written and submitted by an independent third-party writer through the JetBlack contributor platform. JetBlack is not responsible for the accuracy, opinions, or conclusions expressed in this article. All facts, data, and claims are the sole responsibility of the named author. Readers should verify all information independently before making travel or booking decisions.
All information and data referenced in this article are sourced from publicly available online sources including government bodies, established news outlets, industry publications, and credible company websites. Full citations are provided in the Sources section at the end of this article.
Produced in editorial partnership with JetBlack. Recommendations are based on independently verified pricing, official TLC and NYC DOT data, and live customer review analysis pulled from Trustpilot and TripAdvisor at the time of writing — including critical reviews. Sponsored content is clearly separated from editorial findings.
METHODOLOGY
Pricing data sourced from provider websites, TLC rate schedules, and Port Authority toll tables. Regulatory figures verified at tlc.nyc.gov. Review case studies drawn from live 4-star and 5-star reviews fetched on August 2, 2026. Writer credentials and published bylines verified via web search on August 2, 2026.
CONTACT & CORRECTIONS
Physical dispatch: 34 W 34th St, New York, NY 10001
24-hour reservations: +1 646-214-2330
Editorial corrections: [email protected]
DISCLAIMER
All prices, regulatory requirements, and operational details verified as of August 2, 2026 and subject to change. TLC insurance minimums, congestion pricing surcharges, and taxi flat rates are set by public agencies. Verify current figures at tlc.nyc.gov and nyc.gov/dot before travel. Any reliance on this content is at your own risk.
SPONSORSHIP DISCLOSURE
This content is produced in partnership with JetBlack. The sponsor did not review or approve editorial content prior to publication. Negative review findings and competitor comparisons are included at editorial discretion and were not subject to sponsor approval.
